Case Study: The Bouldin - Austin, Texas

Client Background

Greystar is a global leader in rental housing with a focus on delivering world-class living environments. Founded in 1993 by Bob Faith, Greystar has built a reputation for integrity, excellence, and creating beautiful homes that enhance the living experience for residents. With a mission to enrich lives by providing quality services to residents and investors, Greystar continuously strives to innovate and set new standards in the rental housing industry.

For their latest project, The Bouldin, Greystar envisioned a modern, upscale residential complex in Austin’s vibrant South Lamar district. The client sought to market this unique project effectively while providing prospective tenants with a clear, immersive vision of the lifestyle the new residences would offer.

Objectives

The primary goal of the 3D renderings was to aid in marketing The Bouldin's unique offering and attract potential residents prior to the completion of construction.

Key objectives included:

• Highlighting bold interiors and vibrant amenity spaces to showcase the high-end design and appeal to young, urban professionals.
• Offering an immersive experience through 360 panoramic images, allowing prospective tenants to virtually tour both interior spaces and shared amenities such as the pool area, fitness center, and lounge.
• Building anticipation for the development by showing off its unbeatable location in the heart of Austin, focusing on the lifestyle it would support.

Project Scope

The project involved creating a series of high-quality 3D renderings and 360-degree panoramic images. These visuals covered both interior and amenity spaces to give potential tenants a full view of the development’s unique features. Specific render types included:

• Interior Renderings: Focused on bold and modern apartment interiors, with attention to high-end finishes and stylish layouts.
• Amenity Renderings: Highlighted common areas, such as the pool, gym, and social lounges, emphasizing the vibrant community lifestyle.

The renderings aimed to provide Greystar with the necessary tools for pre-leasing efforts, as well as effective marketing content for their digital platforms.

Challenges

• Tight Deadlines: The client required the renders to be completed within a short time frame to align with their pre-leasing campaign and marketing push.
• Complex Interior Designs: Capturing the sophisticated, bold interiors while ensuring that every detail of the design—from furniture selection to lighting—was accurately represented required close collaboration with the design team.
• Large Scope: The project demanded a wide range of render types, from static interiors to immersive 360-degree views, all requiring consistent quality and attention to detail.

To meet these challenges, the RealSpace3D team utilized efficient project management techniques, allocating dedicated resources to streamline communication with the client and ensure revisions were made promptly. Leveraging cutting-edge rendering software, the team was able to meet the tight deadlines without compromising on the quality of the final product.

Results

The completed 3D renderings and 360-degree panoramic images effectively brought The Bouldin’s vision to life, allowing potential residents to immerse themselves in the experience of living in this premium residential development. The visual assets were key in driving early interest, helping to establish a VIP list of potential tenants even before construction was finished.

Key Outcomes:

• Enhanced Marketing Campaigns: The visually compelling renderings were used across digital marketing platforms, boosting interest and engagement.

Positive Client Feedback: The client praised the renderings for their high level of detail and realism, stating that they were instrumental in capturing the attention of their target market.