Articles - Architectural Rendering & Animation Blog

Marketing real estate online is a challenging job. Search engines were not designed for the dynamic nature of real estate listings. The good news is that if you do a bit of work, there are lots of opportunities online. Below are 7 techniques to get your property noticed.

In the current Vancouver, BC market slowdown, the focus has shifted to ways to maximize the sophistication of advertising. This boils down to an increase in marketing investment. One sector that has seen a dramatic increase in its interest and demand is 3D rendering. Those companies that are able to provide exceptional quality, while remaining affordable, are benefiting the most. This is particularly true in real estate marketing and sales.

With 2022 quickly drawing to a close, we decided it would be a perfect time to create a fun guide for the year. We wanted to show some of our favorite companies, software, resources, and trends relating to architectural rendering.

Many aspects of business have been affected by 3D rendering and here, we’ll look at some of the more prominent ones. For example, it can easily be said that 3D rendering has completely changed the architectural industry and how its business niche has evolved. This is something that every architectural business owner needs to inspect if they haven’t already incorporated 3D rendering in their current projects.

I’m sure that most of the people who are reading this article are quite familiar with the way 3D model rendering is used throughout the advertising industry. 3D models are ubiquitously employed, for several reasons. One of the primary reasons is that it has great eye appeal and is cost-effective. As such, the use of 3D rendering has also become quite popular within the furniture industry, as well.

Unfortunately, one of the most common scenarios has to do with a real estate company that has created a new website. They may have had their site up for an extended period of time and discovered that they’re getting a certain amount of viewer traffic. However, very little of it is being converted to sales or even valid leads. So, what happened?

With traditional 2D rendering services, you can run into quite a few unforeseen problematic issues. This is especially true for the more complex interior designs. Yet, many of these issues can be overcome with today's 3D interior rendering techniques. Here are some examples that show a few of the major benefits of this technical approach.

Architectural renderings are becoming an essential part of the construction and design process. This article explores five key reasons why incorporating these renderings can lead to significant cost savings in your next project.

Modern-day architectural plans are no longer done with only pen and paper. Different architectural models often accompany today’s construction projects. These models, both for marketing and construction purposes, use computer-aided design (CAD). CAD helps architects to simulate certain conditions or try to design prototypes without physical risks.

Technology changes the playing field for both commercial and non-commercial business landscapes. To stay relevant, each industry has to keep up or risk being left behind which is where exciting technology like Virtual Reality comes into play.

The most popular rendering software used by architects and designers may be a subjective claim. There are architects and designers of varying degrees of expertise, and the software they use may differ. However, we compiled a list of the best rendering software we’ve seen architects and designers use, both for professional and personal projects. This list is helpful for anyone looking for ideas on rendering software, whether you're just starting or looking for an upgrade. Also, make sure to check out our comprehensive list of free 3D software.

For as long as civilizations have fared, architecture has been present. Like a footprint or signature, their architecture allows modern-day archeologists to identify certain civilizations.

  What is V-Ray, the rendering software architects, and 3d designers animators and product renderers chose alike? The rendering powerhouse is used to create 3D models, special effects, and graphic design. V-Ray has been the most sought-after program on the market. Although the software doesn’t retail for cheap, it has remained a popular choice for designers since its launch in 2007. This begs the question: what makes it so good?  

Project: COVO

Location: North Vancouver

Developer: Brody Development Group

Developer Website: Brody Development

Technology changes the playing field for both commercial and non-commercial business landscapes. In order to stay relevant, each industry has to keep up or risk being left behind.

With that, there is a lot of attention aimed at one of the most sought-after tech in recent years: virtual reality.

Virtual reality has come a long way. What was originally a topic of philosophical discussion has now become one of the fastest growing technologies of today.

Architectural Rendering–Helping sell to foreign home buyers

3 Reasons for Architectural Renders:

Architectural Renders are done for many reasons. This article will focus on 3.

1. Increase sales before the completion of a building
2. Assist in the planning process of that building
3. Rapid approval from regulatory bodies.

In today's fast-paced real estate market, establishing a compelling online presence is crucial for the success of any development project. This comprehensive guide delves into the multifaceted approach of real estate development branding, highlighting essential strategies ranging from identifying your target audience to leveraging the power of SEO and social media. We explore how to create a lasting impact with high-quality content, targeted advertising, and innovative architectural visualizations. The article underscores the importance of a user-friendly, mobile-optimized website design and the strategic use of analytics to track and refine marketing efforts. Whether you're targeting active individuals or retired couples, this guide provides invaluable insights for developers seeking to effectively market their properties and build a strong brand identity in the competitive real estate landscape.

One of the common questions we get asked when beginning a new rendering project is, “how accurate will the images be?” Photo-realistic renders are great; they look amazing and can help sell a home, but if they don’t accurately represent the building or product, what is the point. At RealSpace, we pride ourselves on the accuracy with which we showcase our projects. As is the case with all 3D rendering companies, we do our best to put our client’s best foot forward; however, at the same time, we believe in maintaining artistic integrity. The software RealSpace uses is based on real-world settings. That means we set up a physically accurate sun in our scenes and create interior lights based on real-world specifications. The more information a client can give us about their design, the closer we get to 100% accurate 3d renders. 

Whether you are creating an interior render, exterior render or product render, our goal is to create images or animations that are as accurate as possible.

In recent months a trend has started to reveal itself with our services.  Typically we work with architects, real estate agents, developers and home owners to help sell or design specific rooms in a house.  The most popular interior renders are the kitchen, living room, master bedroom or dining room.  Exterior images continue to be the most popular service, averaging 2 images per house or development.  In addition to the regular demand for these images among our company, we have started to get a number of requests for projects which focus on specific elements of home designs.  Requests to show a number of marble countertops within a kitchen, projects showing a wide range of tile products, flooring companies have begun to figure out the benefits of 3d rendering.

Selecting a company to provide you with 3D rendering can be daunting if you aren’t entrenched in the industry. The terms, technical details and knowledge of what separates an average render from a great render can easily become overwhelming. (to learn more about the process look at our 3D Rendering Page) Whether you are looking for an architectural render, a 3d product render, virtual reality or animation, the same core concepts apply when selecting a business to help you turn your dreams into reality and some things to look for to avoid having them turn into a nightmare.